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Top Sellers

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New & Upcoming

2 pc Styling Combs

Nano Glass Hair and Callus Remover

8pc Creaseless Hair Clips

Face Brush

3pc Eye Brush Set

Kabuki Body Brush

Callus Remover

Black Paddle Brush

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4pc Blow Dry Clips

Loofah Brush

2pc Nail Tools set

Beauty Sponge Duo

Experience a World of Beauty

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Customer Profile

Age & Gender
~20-45, Millennials & Gen X, female, diverse backgrounds

Interests
Health & family, trendy yet comfortable fashion

Favorite Celebrities
Rihanna, Beyoncé, J.Lo, Serena Williams, Michelle Obama

Consumer Type
Price-conscious, likes stylish & comfortable fashion, buys products that support their ethical beliefs

Competitors
PPI Beauty, SKIN GYM

Beauty Blender Sponge

Beauty Brands She Likes
MAC, e.l.f., Fenty, CeraVe, Benefit, Cover Girl

Where She Shops For Beauty
Budget-friendly retailers: Target, Ulta, Wal-Mart, TJ Maxx

Marketing She Responds To
Direct, authentic and socio-ethically appealing

Social Media She Follows
TikTok, Instagram, finds inspiration in blogs and micro influencers

Current Beauty Trends She Follows
Clean beauty, ecologically conscious, hair blow out, plant alternatives, skin/eyes/hair, etc.

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