
Top Sellers
New & Upcoming
Luxurious Men's Grooming Products
Customer Profile
Age & Gender
~18-40, Gen Z & Millennials, modern male, digitally literate with a desire to look his best
Interests
Hanging with friends, sports, gaming and listening to music
Favorite Celebrities
Drake, Eminem, Lil Nas X, and Post Malone
Consumer Type
Cost conscious but willing to spend a bit more for the right product
Where He Shops For Beauty
Mass retailers, drug stores, grocery and off-price chains

Beauty Brands He Likes
Schick, Hurley, Nautica, Fila, RBX, Elite for Men, House of Men, Brookstone, Authentic Barber, and Vivitar
Competitors
Capture Accessories, Best Accessory Corp, BBS Product Co.
Marketing He Responds To
Direct and solution-centric marketing
Social Media He Follows
TikTok, Instagram, and micro-influencers
Current Beauty Trends He Follows
Clean beauty, ecologically conscious, plant alternatives, skin/eyes/hair