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Top Sellers

New & Upcoming

Luxurious Men's Grooming Products

Customer Profile

Age & Gender
~18-40, Gen Z & Millennials, modern male, digitally literate with a desire to look his best

Interests
Hanging with friends, sports, gaming and listening to music


Favorite Celebrities
Drake, Eminem, Lil Nas X, and Post Malone


Consumer Type
Cost conscious but willing to spend a bit more for the right product


Where He Shops For Beauty
Mass retailers, drug stores, grocery and off-price chains

Man

Beauty Brands He Likes
Schick, Hurley, Nautica, Fila, RBX, Elite for Men, House of Men, Brookstone, Authentic Barber, and Vivitar


Competitors
Capture Accessories, Best Accessory Corp, BBS Product Co.


Marketing He Responds To
Direct and solution-centric marketing


Social Media He Follows
TikTok, Instagram, and micro-influencers


Current Beauty Trends He Follows
Clean beauty, ecologically conscious, plant alternatives, skin/eyes/hair

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